With economic uncertainty and ever-changing lockdown lock rules, one thing is certain: a large portion of spending will be made online.
Vendors should ensure that their online strategies work to meet the needs of these customers. We are exploring other eCommerce strategies and trends that will help brands see commercial success in this festive season.
Somehow, the countdown to Christmas has already begun…
Christmas tips for eCommerce sellers
Offer Free Delivery
People like to buy things when it comes to free delivery. So offer unconditional free shipping. This is the best way for buyers attracted to your products. Whether it is single products or low price products offer free delivery on it, the buyer would not keep their cart empty.
Offering Multiple Delivery Options
Giving consumers multiple delivery options instills faith in your brand resulting in high sales and customer satisfaction. So many sellers have seen an increase in sales as a result of adding more shipping options at the checkout. Keep your customer happy include weekend delivery, 4-hours shipping, click and connect, pick up an order in-store. By offering this you could build brand and loyalty.
Plan Your Inventory Stock
Stock items that consumer wants this is the best way to good Inventory. You can consider this in historical sales data by tracking your old sales insight. Your stock might fluctuate during the Christmas festival so you should ensure that there are backups when you run out of stock. You can also send an email alert that will notify customers when items are available.
Sales Offer
Sales promotion is tried way to boost your sales and acquire new customers, you can take advantage of festival season. You can offer customers so many ways of sales offer like flash sales, buy one get one free, coupon or discount on items, giveaways, recurring sales, or limited time offer.
Make Your Returns Policy Easy
- Don’t hide your policy
- Avoid the scary stuff
- Outline what they can expect from you
- Set expectations for your customer
- Specify a Time Frame for Returns
- Define the conditions under which you’ll accept returns
- Disclose any Fees Associated with Returns
Highlight Gift Wrapping Options
Add a new gift wrapping option, you may upload pictures of the gift wrapping option on the cart page where a customer is making payment.
Retarget Your Customers
Research holiday season trends relevant to your region and target audience. If you want early results to start preparation from today. If you are preparing for the holiday season sales, check out your Last 2 month’s data in October and November which have so many festivals you can target those costumer and plan for a retargeting campaign for that customers.
The most significant dates throughout the holiday season are:
- October 31: Halloween
- November 11: Single’s Day
- November 28: Thanksgiving
- November 29: Black Friday
- December 2: Cyber Monday
Offer Gift Cards
Offering a gift card you alluring a customer to buy your item and increase sales and reward loyal fans with not much effort. Gift cards also increase traffic to your store, more and more people come to visit your store online and spend much time on site.
Add Live Chat
By the study, 70% of customers say that companies value their time and that’s the most crucial thing of good customer service. It’s not about free shipping, free gift cars, or easy returns –good customer service is about not wasting their time
Providing live chat support is a very effective way to honor your customers’ time. It does not require your customers to leave their shopping experience for answers, nor does it require that they call or wait for someone to respond to an email.
Learning about your customers’ needs early on when they start shopping for the holidays is a way to increase your success during the holiday season. If you have an accurate understanding of what your potential buyers want, you can get donations for your item to suit their needs.