Bring your business in the LIMELIGHT!!

There has been a drastic change in the ways you can promote your business & attract attention to your products or websites. Online marketing is rapidly increasing globally and it is very crucial to all types of businesses. In general, all businesses should include some online marketing strategy in their marketing mix or they risk missing out on business.

Facebook Post

Social Media Advertising is much more popular these days & it’s Free too, although, they have paid advertisements too. There are a lot of ways to advertise your products on social media platforms. You can create your business page and keep your account engaging, play quiz for giveaways, post regularly, offer promotional offers, and more.

Create a Profile on Instagram

Instagram has become the most popular social media platform. It has an ever increasing user base; however, you will have to make sure to build a strong Instagram account. As it is a visual platform your content should be eye catching and creative.

Generate Traffic for Website

As much as you advertise your business on social media, it is important to have a website with all the accurate details about your products with visual creativity. And you need to make sure to add your website link to almost everywhere you advertise your products.

Start using Google Business

For greater visibility you can also post on Google business, add post almost regularly to get more visits. It will help you to showcase your content to the relevant queries.

Engage with Social Influencers

This is a huge Industry. If you are unfamiliar with the concept, it is basically when a business pays or offers their products to an influencer who has high following count on social media; in return the influencer advertise your business and shares your business products or services on their social media platforms.

Google My Business Listings

Keep on checking & improving your listings on Google My Business. Make sure all the details provided are accurate and the images are organized in a clean manner.

Customer’s Feedback

Make sure you generate as many positive reviews as you can. Even if it’s on any marketplace, Google or on your website. Majority of people decides not to buy any products without checking good reviews on the products.

Google Analytics

The most popular tool to track your web page visits, used by tens of millions of sites around the world, know the site performance, get the demographic data, with this you can improve your website; eliminate unwanted things from your statistics.

Google Adwords

Google Adwords is highly expensive, but keeps you on the top of the result page, and however, if you are already running PPC than it is a worth investment. Keep adding creativity to your ads & improve your quality score to get more desired results.

Optimizing your Meta Data

Always have a habit of adding SEO friendly title and content for each product, page or post you publish. As this information will be displayed in the search engines result page (SERP), so you need to make it eye catching & accurate content.